If you ever flew ANA’s famous The Room Business Class, you already know that it really changed the game.

When it launched, travelers were stunned at how spacious it felt. The seats were wider than many First Class products. The design was very elegant. And the privacy was like nothing most airlines offer in Business Class.

So how do you make something that was already one of the world’s best even better? You create The Room FX.

ANA’s next-generation Business Class is designed for the airline’s future flagship fleet. It brings even more privacy, advanced technology, enhanced comfort, and thoughtful Japanese hospitality to ultra-long-haul travel itself.

And if the original The Room was truly impressive, The Room FX looks ready to push the bar higher once again.

The Experience Begins Before Boarding

One thing ANA consistently gets right is the airport experience. At Tokyo Haneda Airport and Narita International Airport, business class passengers enjoy priority check-in, a fast-track security procedure, priority boarding, and expedited baggage handling.

The process really does feel calm and efficient – something Japan is particularly good at doing. Before departure, travelers can relax in ANA’s premium lounges.

Business class passengers have access to the ANA Lounge, while eligible premium customers may visit the more exclusive ANA Suite Lounge.

Both spaces reflect ANA’s signature design philosophy. Expect clean lines, warm lighting, natural materials, and a quiet atmosphere that feels more like a modern Japanese hotel than an airport lounge.

Inside, you’ll find buffet dining, premium beverages, Japanese specialties, workspaces, showers, nap areas, massage chairs, and excellent runway views.

And because ANA is part of the Star Alliance, passengers also gain access to premium partner lounges worldwide. You can go into facilities operated by Lufthansa and United Airlines. It’s a smooth, polished start to what is often a very long journey.

The Room FX: Taking Privacy to the Next Level

The original The Room seemed revolutionary because it was giving business-class passengers an astonishing amount of personal space. The Room FX takes that notion even further.

Made for future aircraft, including the Boeing 777-9 and potentially other next-generation long-haul planes, The Room FX keeps ANA’s focus on being spacious while adding even more privacy and functionality.

The cabin has a 1-2-1 layout with direct aisle access to every passenger. Each suite is framed by high walls and comes with a sliding privacy door, creating a serene, cocoon-like atmosphere that feels really private for Business Class.

The seat itself is expected to be one of the broadest out there in the industry, measuring about 22 to 24 inches crosswise. When it changes into bed mode, it spreads to almost 80 inches long, making sure even the taller passengers can sleep very comfortably. But what makes it really stand out is how residential everything feels.

The design is inspired by the modern Japanese interior aesthetic, incorporating wood accents, textured fabrics, calming color palettes, and ultra-minimalist style. Rather than feeling like you’re sitting in an airplane seat, it feels like you’re unwinding in a very thoughtfully designed personal space.

Storage is really a genuine power. Passengers have access to side compartments, personal storage areas, and rather large tables for dining or working, and there is enough space for laptops, devices, and all your travel essentials, too.

For couples going on holiday together, some central suites might even be reconfigured into shared larger spaces, making one of the most versatile business-class products out there right in the sky.

Dining Inspired by Japanese Hospitality

ANA has always truly stood out when it comes to food, and The Room FX continues that tradition. Dining is focused on both Japanese culinary heritage and international appeal.

The Japanese menu quite often draws inspiration from kaiseki dining, emphasizing seasonal ingredients, very careful presentation, and balance. Passengers can expect dishes like sushi, miso soup, Wagyu beef, seasonal seafood, and beautifully crafted desserts.

Every course will feel really intentional rather than simply functional.

For travelers who prefer Western cuisine, options will typically include steak, salmon, pasta, and vegetarian dishes, all prepared with the same attention to detail. The presentation is elegant and refined without feeling overly formal.

The beverage program is really impressive. Premium sake, champagne, curated wines, Japanese teas, and cocktails are all available throughout the flight.

One of ANA’s real strengths is flexibility. Rather than forcing passengers into a rigid meal schedule, the service is designed around individual preferences whenever possible.

Want to eat right away? No problem. Prefer to sleep first and dine later? That’s perfectly fine too.

Entertainment Designed for Long Journeys

When you’re flying halfway across the world, entertainment really starts to count. ANA’s new-generation entertainment system is intended to be fully engaging right through even the very longest flights.

Big HD screens offer an incredibly sharp and totally immersive visual experience. The content library has the latest Hollywood releases, Japanese films, anime, documentaries, and TV series. Expect carefully curated music collections. For those into Japanese culture, the selection will be especially good.

Noise-reducing headphones make a much more immersive space, letting passengers see movies and listen to music without any distractions from inside the cabin.

Connectivity itself has become a key part of things, too.

Super-fast Wi-Fi is expected all over the fleet – allowing travelers to stay online for work messages, streaming, or just surfing the net on their journey. It’s another bit where ANA is making sure that The Room FX really feels quite modern.

Amenities That Feel Thoughtfully Curated

The Room FX isn’t all about the seat. It’s also about everything that helps your passengers feel at ease through an extended flight duration.

ANA partnered with FRANZI for its brand-new Business Class amenity kits. The eco-friendly pouches are made from recycled materials and are crafted so they can be reused after the flight.

Inside, passengers will find top-class skincare products from CULTI MILANO, including lip balm and hand & body lotion. The kit also includes some really practical travel essentials. These are an eye mask, earplugs, a dental kit, and ANA’s reusable eco-bag.

Bedding continues to be one of ANA’s most distinctive features. Passengers receive a mattress topper, plush duvet, oversized pillow, pajamas, and slippers. These are all designed so as to make overnight flights as comfortable as possible.

Lavatories are stocked with premium toiletries, facial care products, and personal grooming essentials. Put together with ANA’s quite attentive cabin crews, the whole experience really does feel as though it’s been carefully considered from start to finish.

The Bottom Line

ANA’s Room FX is their vision for the future of ultra-long-haul business class. Private suites with doors, extremely wide seats, Japanese-inspired design, improved dining, upgraded technology, and top-of-the-line amenities all build on what travelers love about Room, but take the concept to the next level.

If you’re considering experiencing Room FX when it goes into service, it’s definitely worth looking into the options available through Simply Business Class (SBC).

ANA’s top-class cabins are often bookable for a fraction of the price over regular airline ticketing – indeed, in many cases, this will cut your fare by 50% or more.

For those who genuinely value their privacy, comfort, and Japanese-style hospitality, ANA’s Room FX may soon rank among the most coveted business class experiences both in Japan and worldwide.

You know how some airlines feel quite large, very busy, and almost impersonal? Flying with STARLUX Airlines will feel like you are moving in the opposite direction.

It will be more like getting into a boutique hotel in the sky – everything is going to be very peaceful, beautifully created, and a little bit more thoughtful than you would imagine. From the lounge in Taipei to your private suite on board, STARLUX really invests in the details, comfort, and style.

And genuinely? It’s that combination that is going to set it apart.

Airport Experience

Let’s begin in Taipei, as that is where the atmosphere gets established. At Taipei Taoyuan International Airport, Business Class passengers use their own designated check-in counters, speed through security, and have priority boarding. So far, so good.

But then, when you walk into the Galactic Lounge, things are set in motion. This isn’t your ordinary airport lounge. It’s sleekly futuristic, and very quietly luxurious. The lighting is warm, the design is minimalist, and all elements really feel curated rather than crammed.

You’ll be able to sit down to enjoy real à la carte dining, pick up something lighter from the buffet, have a cocktail or some premium wine, or simply unwind in one of the quieter areas.

There are showers, nap spaces, and workspaces if necessary; however, the atmosphere isn’t “hectic business traveler.” It’s almost like a peaceful, design-driven place where you can recharge yourself ahead of a long flight.

And since STARLUX collaborates with partner airlines, you’ll gain access to lounges everywhere internationally, too, based on your route.

The Seat

Once you are on board, this is where STARLUX really shows off its stuff. On aircraft like the Airbus A350-900, Business Class is arranged in a 1-2-1 configuration so that every passenger has direct access to the aisle.

But the true highlight? Every seat actually really forms a private suite with a sliding door. Close the door, and you will discover yourself within your very own space. No distractions. No passage down the aisle. Just a peaceful, cocoon-like environment that actually feels quite intimate on a commercial flight.

The seat itself is quite wide, very comfortable, and will convert into a fully flat bed – about 78 inches long – meaning you really can stretch out properly.

There’s storage all over the place, too. Side compartments, an ottoman, and a personal drawer all make it very easy to keep your space organized without it ever feeling cluttered.

The design is very much STARLUX: tidy, modern, and understated. Soft lighting, some very high-quality finishes, and a minimalist look that feels a lot more like a luxury interior than the cabin of a plane. It’s not flashy. It’s just… very well done indeed.

Dining

Now let’s talk about food – because STARLUX really doesn’t regard it as an afterthought. Meals are presented in a number of courses, restaurant-style, and the menus combine Taiwanese flavors with international dishes.

You might discover something similar to braised beef noodle soup, Taiwanese-style pork belly, or delicate dim sum, besides even more recognizable options such as steak, salmon, or pasta. The mix really is what will make it interesting.

You could have a go at those rather local flavors or stick to the classics themselves – it’s your choice. And much like almost every other top-tier Business Class product, there’s that very flexible dine-on-demand policy, so you’re not forced to eat at a set time.

Drinks are actually pretty solid too. Champagne, expertly selected wines, cocktails, and some high-quality teas – it’s all there, and it’s been carefully thought through.

Everything really does feel quite easy-going and not at all rushed.

Entertainment

When it comes to entertainment, STARLUX stays quite straightforward – yet very powerful. Each suite features a very large HD screen with a quite good assortment of content. You’ll find classic Hollywood films, as well as movies from Asia, television series, music, and much more.

Not too complicated at all – just a solid and dependable range of options that will work. You will be provided with noise-canceling headphones that are very effective, helping you completely tune out and really relax.

Wi-Fi is also available on nearly all long-haul flights, so you may keep connected if necessary. However, to be honest, with a suite this comfortable, a great many people end up watching one film and then drift right off to sleep.

Amenities

This is where STARLUX really delves into its “boutique luxury” identity. The airline has teamed up with Paul Smith to craft Business Class sleepwear – and it’s precisely what you’d expect.

Clean design, very soft fabrics, quite delicate details. Comfortable enough to actually wear throughout the entire flight.

Amenity kits are also carefully designed with skincare, socks, an eye mask, and all the essential items – but presented so much better than the standard airline kits. You’ll also receive actual bedding – a mattress topper, duvet, and a large pillow – so your seat really becomes a truly comfortable bed.

Lavatories have quality toiletries, and the crew provides turndown service, adjusting your space for your sleep. And the service itself? Very polished indeed. Attentive without ever being too intrusive.

Bottom Line

STARLUX business class stands out as one of the most refined and design-focused experiences currently in the sky. You’ll find private suites with doors, beautifully created lounges in Taipei, meals thoughtfully prepared with influences from Taiwan, and some very special touches such as a designer’s sleepwear.

It won’t have the international scale of some major airlines – but this itself becomes part of the appeal. It truly feels much more intimate and personal.

You can quite often book STARLUX business class via Simply Business Class (SBC) at significantly reduced fares – sometimes even 50 percent less than standard prices themselves. So you’ll be having your own boutique luxury experience itself… without that full luxury price tag either.

And if you’re really a traveler who cares about design itself, very calm spaces, and lots of attention to detail? This one’s really worth having a go at trying out.

Let us put it quite simply – if you are going on a long-haul flight with United Airlines, Polaris business class is where things will finally begin to truly feel… very comfortable. Not rushed and never exhausting. Never will it be like you are constantly watching your clock until the moment of landing.

Polaris is really developed for long flights – those 8, 10, or 12+ hour trips where comfort itself becomes vitally important. And when you do try it out, you’ll realize it’s more than just having a larger chair. It’s all about the overall experience – right from the airport to that moment when you land.

So, let us take you through it, helping you decide whether it’s worth the while.

Airport Experience

Before you even board the plane itself, Polaris really starts to seem like an improvement. You’ll get priority check-in, have a speedier security process (whilst relying on the airport), and start boarding earlier. Just this aspect will eliminate a large part of the usual airport mayhem.

But the real game-changer? Polaris Lounges. These aren’t your usual airport lounges themselves. They’re present at major hubs such as Chicago, Newark, Los Angeles, San Francisco, Houston, and Washington, D. C.

And honestly, they really feel like that calm, quiet restaurant, much more than a lounge space waiting for customers.

You’ll be able to actually take a seat and order à la carte meals – not simply opt for something off the buffet plate. There’s also a fully-stocked bar with cocktails, wine, and champagne. If you’ve been traveling all day, you could take a shower, tidy up, and reset yourself before that next flight – and that’s just essential.

There are even super quiet areas where individuals take a nap or simply sit silently, too.

Now, a quick heads-up – this is really quite distinct from regular United Club lounges, which offer some basic facilities but are usually a bit crowded.

Polaris Lounges themselves are quieter, a much more premium experience, and available only to Polaris passengers. This exclusivity produces a huge difference.

Seats & Cabin

Polaris seats are created with long-haul comfort in mind. You’ll normally encounter them on aircraft like the Boeing 787 Dreamliner, Boeing 777, or possibly some Boeing 767.

The arrangement is 1-2-1, which means that every single seat will have direct aisle access. No need to be steered around people. No awkwardness from having to climb over someone else’s seat back. You simply get up and go when you need to use the aisle.

The seat itself converts into a fully flat bed, measuring approximately 78 inches long. Therefore, yes, you can actually fall asleep and rest well, lying down.

And the comfort level itself? It is really very good indeed. You’ve had about 20 inches to 22 inches of wide space. Plus, there is some element of privacy because of the seat’s design. It isn’t entirely enclosed like a few extreme luxury lounges, but it still feels pretty private for you to really relax.

There is an intelligent storage system in place as well, for your belongings – phone, headphones, and your water bottle – and they will have several charging ports available so you won’t ever feel the need to hunt out an outlet again.

Lighting will be soothing, the design contemporary, and all elements together will feel both highly calm and completely at ease. This is where Polaris really surpasses itself. Why is that? Because on a long flight, being able to truly sleep is pretty much all that matters.

Food & Drinks

Let’s talk about food – really, because that is often the area where travelers themselves will really lower their expectations. However, Polaris actually performs very well indeed.

You get a multi-course meal, starting with an appetizer, then your main dish, then cheese, and finally dessert. It’s presented in a way that feels much more like eating in a restaurant than the traditional in-flight service approach.

Your menu essentially combines international dishes with seasonally available options. This means it is never going to be repetitive and is not at all boring.

And drinks are also taken care of – don’t worry about them. There’s a glass of champagne, a pretty large selection of wines, cocktails, and yes, they even have craft beer. You’re able to take your time enjoying them, which makes the whole experience genuinely much more relaxed.

But let us tell you our absolute favorite part is express dining itself. If you’re really tired and simply want to go to sleep, you can request everything all at once. Eat fast enough and change your seat into a sleeping position – then ‘knock out’.

Honestly speaking, this is one of those little touches that really does make all the difference during your long overnight flight.

Entertainment & Wi-Fi

Polair also really gets the entertainment part of things right. You’ll find a very large seatback screen – HD or even 4K on some aircraft. The system itself moves smoothly, quickly, and very easily to use.

There’s an enormous library of content. Movies, TV series, documentaries, music – you’ll certainly come across something yourself. They also have features such as a split-screen mode, allowing you to monitor your flight at the same time as watching something.

And if films aren’t to your taste, then there’s a “relax mode”, which can be described as very soothing images and sounds. Perfectly designed for those times you need to unwind or fall asleep – and they’ve thought of everything else too.

Wi-Fi is accessible across the entire fleet. It isn’t always extremely rapid, but it’s going to be quite adequate for instant messaging, emails, and just a bit of web surfing. So whether you are looking to log off entirely or stay online, you are going to have loads of options.

Amenities

This is where Polaris will be a little more comfortable leaning into comfort. You get your amenity kit containing skincare products by Sunday Riley, alongside the standard things like an eye mask, socks, and a dental kit.

But what’s going to make it really stand out? Your bedding. United has teamed up with Saks Fifth Avenue – and this shows. You get a mattress pad, a very soft duvet, and a proper pillow. It turns the seat into something that actually feels like a bed itself – not just a flat surface.

On really long flights, you may also receive a pair of pajamas, making the whole experience feel altogether much more relaxed, and that is less ‘airplane.’

Even the lavatories will be fully equipped with some more intimate details, such as a facial mist and shaving kit, which is truly necessary when you land.

It is these small details that stack up and make the experience feel altogether much more thoughtful.

Bottom Line

When you’re flying internationally with United and you need Polaris, then this really is the way to do it. It changes that long and exhausting trip into one that can be managed a lot better – and actually even quite fun itself.

You’ll arrive rather less tired. You sleep so much better. You will feel a lot more like a human when your plane lands.

And here’s the bit many people really don’t know about: you don’t have to pay the full price every time. Many travelers start by booking Polaris via Simply Business Class (SBC), where fares are around half the normal airline prices, sometimes 50 percent less.

So you get to have flatbed comfort, use some of the best lounge facilities, eat some really superior meals, and experience a ride so much smoother – without the high business class prices normally attached to it.

And once you’ve tried it… Well, yes, it’s going to be very difficult to go back to the economy.

If you are flying long-distance and want something that really looks polished but also feels truly relaxing, then Korean Air’s Prestige Class is a really valid option.

It is not an attempt to be incredibly flashy or wildly dramatic itself. Rather, it fixes its attention on all that genuinely matters. Except comfort, some quality food, incredibly smooth service, and that quite quiet, really attentive Korean hospitality, which will simply give you an impression of everything just being very manageable itself.

And so if you ever wonder what it’s like to travel in Korean Air Business Class, here’s your actual experience – explained like we would mention it to a friend.

Airport Experience: Smooth, Calm, and Very Efficient

Start your journey at the airport. Prestige class offers all the top-tier rewards. Expect priority check-in, faster security (available where necessary), priority boarding, and a more rapid baggage delivery upon landing.

But the true jewel lies at Incheon International Airport. It has to be one of the finest airports internationally, and rather honestly, one of the best ones in the world.

Korean Air’s Prestige lounges will be truly spacious, very bright, and highly comfortable.

Walk in and immediately feel the most relaxed and serene environment. Huge windows overlook the runway itself, so you can quite simply sit down and observe planes while you wait for your flight.

The food’s pretty good as well. There will be a buffet area offering both Korean and various international dishes, along with drinks, coffee, and some other small items. It’s really not an outlandish, overly fancy setup but rather very constant and extremely satisfying.

There will be facilities such as showers, very quiet areas, and workstations, so you are always going to be fully prepared to get your work done, pamper yourself, or just cool off. Whether you would like to take it easy, freshen up, or actually get something done, you’re completely set.

And because Korean Air forms part of the SkyTeam, you’ll have additional access to some partner lounges all over the world – such as Delta Sky Clubs or Air France lounges whenever you’re flying overseas.

In the end, it’s really a very smooth and effective beginning to your journey itself.

Seats & Cabin

Now let’s have a look at the seat, since this really is where things will vary a little bit depending on the aircraft.

On the newer planes, such as the Boeing 787 Dreamliner and Boeing 777, you will find Prestige Suites, which are the very best version of Korean Air Business Class. These are arranged in a 1-2-1 configuration, meaning every passenger has direct aisle access.

This fact itself will make a huge difference on those very long flights. The seats turn into fully flat beds – about 75 to 78 inches long – so you can actually sleep properly. They’re also very wide (approximately 21-22 inches). They have adjustable partition walls that provide your own space, to you, but won’t make you feel enclosed either way.

The design is quite clean and pretty minimal – extremely Korean in style. Softly lit environments using neutral tones plus seating that’s very ergonomic just feel comfortable without pushing itself too far.

Now, on some of the older aircraft like the Airbus A330 or Airbus A380, you will come across the older Prestige Sleeper seats. These too are lie-flat, which is really wonderful. But the format is 2-2-2, so not everyone will get access to the aisle themselves. They’ll still be really comfortable, but will be a tad less private.

One kind of nifty extra feature on the A380, though? That’s the ‘Celestial Bar.’ Basically, it is an onboard bar-like area where you can actually stand, stretch, and have a drink even during your flight itself. It’s going to be a pleasant change on those very long journeys.

Dining

Korean Air’s food isn’t just good. It’s memorable, especially if you enjoy trying out new things. Meals are served in several courses and presented very attractively, but the real highlight is the Korean cuisine itself.

The signature dish, though, is the Bibimbap. It will be served with rice, vegetables, beef, sesame oil, and gochujang (a rather spicy chili paste). You’ll have to mix it yourself, which really does make the whole experience a bit more hands-on and quite honestly pretty enjoyable, too.

Other choices may be: Bulgogi (marinated beef), Korean soups, Kimchi, and all the traditional side dishes. And if you’d like a little something more familiar, there are always international options like steak, fish, or pasta about.

Drinks are also carried out quite well. You’ve got champagne, wine, and cocktails – but also some distinct Korean touches like makgeolli (rice wine) and a collection of teas to choose from.

It’s that combination of worldwide cuisines and local ones that will make your dining experience really special.

Entertainment & Wi-Fi

The entertainment system itself is quite basic but operates very effectively. Every seat has a large HD touchscreen with a pretty good mix of stuff. Expect Hollywood movies, Korean films and TV series, documentary material, music, and children’s programming.

If you have an interest in Korean drama, then this will be your perfect opportunity to become hooked while on a flight.

Noise-canceling headsets are generally supplied, which really does help make for a much quieter experience.

Wi-Fi is present on most of the long-haul aircraft, meaning that you’ll be able to remain linked if necessary – whether that means sending messages, browsing the web, or carrying out some lighter work.

Amenities

Korean Air really outshone itself with some really important details. You’ll find yourself presented with an amenity kit containing products from Graff. This alone gives it a genuinely top-class impression.

Within the kit, you’ll discover skincare supplies, a toothbrush, an eye mask, and other essential items for traveling – all those things one will actually need during an extended flight itself.

Bedding, too, is perfectly comfortable. You’ll receive a mattress topper, duvet, and pillow – this helps turn your seat into a comfortable, real sleeping area.

During overnight flights, nightclothes are sometimes given, which altogether increases the feeling of calm.

The lavatories contain truly extra practical items – facial mist, razors, and shaving cream, etc., meaning small touches make quite a big difference even before arrival.

Bottom Line

Korean Air’s Prestige class is certainly one of the best-rounded out business class products in Asia. You’ll get ever-so comfortable flat-out seating positions, especially on the newest aircraft types, and an excellent airport experience at Incheon Airport itself.

Besides, expect unique Korean dining that really stands out and is thoughtfully provided with amenities and very smooth service.

And here’s something a lot of travelers do not really notice. You may be able to make a booking in Korean Air’s business class via Simply Business Class (SBC) – with a saving of up to 50 percent over the regular fare rates.

And honestly? If you desire a flight that will feel serene and comfortable itself and extremely ‘easy’, then Korean Airlines is a genuinely good choice.

Flying long-distance should feel truly special the moment you arrive at the airport – not simply when you’re seated on the plane itself. That’s really the idea behind ITA Airways Business Class Long Haul.

From priority airport facilities right through to lie-flat seats designed by that famous Italian designer, from Michelin-starred meals to wellness features based on those of Italian spas, ITA Airways aims to transform your whole journey into something to remember forever.

Whether you are going to Europe, the Americas, or Asia, the airline’s long-haul Business Class – mainly seen on the Airbus A350 and Airbus A330neo – will give you a really refined travel experience blending the latest technologies with a style uniquely Italian in essence.

Let’s explore what passengers can expect all the way from takeoff to landing itself.

Airport Experience & Lounges

ITA Airways business class experience really starts even before you arrive at the gate itself. Premium passengers will really profit from priority check-in counters, fast-track security lines, and priority boarding, ensuring a much smoother airport passage from start to finish.

Generous baggage allowances definitely make your packing job easier, too. Business Class travellers can check in two bags, with each bag weighing no more than 32 kg. Plus, they can take two carry-on bags and one personal item – thus giving you lots of options for those longer trips.

Once through security, passengers are free to sit back and relax in one of ITA Airways’ numerous premium lounges in Italy.

At Leonardo da Vinci–Fiumicino Airport, the airline’s very elegant Piazza di Spagna Lounge effectively shows off today’s Italian style with the most comfortable seating, a lot of natural lighting, and a warm welcome.

Inside the lounge, visitors will have the chance to sample a variety of buffet dishes, Italian wines, cocktails, and special coffee. A one-of-a-kind highlight is the super quick pizza service. It is a really Italian touch, allowing passengers to indulge in a freshly made pizza right before their departure.

Lounges are also located at Milan Linate Airport and Catania- Fontanarossa Airport – offering similar comfort amenities – such as Wi-Fi, refreshments, and very peaceful rest areas too.

When the boarding process starts, Business Class passengers get the best route to the aircraft itself. This makes settling in really easy and getting settled in the cabin long before the actual flight.

Seats & Cabin Design

Once aboard, passengers will be met with a Business Class cabin by well-known Italian car designer Walter De Silva. He has worked closely with brands such as Audi and Lamborghini.

His design is evident everywhere. The cabin itself displays slender lines, an understatedly luxurious style, and a minimalist look that will be distinctly Italian to see.

Each seat really does have a direct path to the aisle so that every passenger can be as free as a bird within the entire cabin without disturbing those nearby. This 1-2-1 arrangement is particularly precious on those very long overnight flights.

Seats convert into a complete bed flatness, having a 180-degree reclining position – allowing the traveler to sleep soundly over those long distances travelled. Soft leather upholstery and ergonomic pillows produce a peaceful environment throughout your stay, whichever way you are sitting or lying down.

Another true standout feature of this cabin is the light system. Instead of quite rough, abrupt lighting alterations, ITA Airways has come up with very specially designed color transitions that cover the whole flight.

The lighting gradually changes to run parallel with your different stages of the trip – from the moment of boarding and takeoff right through to the evening meal service, nighttime’s rest, and then sunrise whilst still in the air before landing finally occurs.

The result is fairly imperceptible yet noticeably significant, helping you really adapt naturally to the changes in time zones and make the whole experience much quieter.

Entertainment & Connectivity

Modern travelers are looking for both rest and being connected, and ITA Airways will be there to deliver both to you.

Each business class seat comes equipped with a 17-inch personal touchscreen display. It is home to an expansive library of entertainment content.

Passengers may see the latest film from the Italian cinema, the biggest Hollywood blockbusters, popular television shows, documentary movies, and especially curated playlists of music.

The airline itself has made available a digital newsstand that holds over 7000 different magazines and newspapers. Travellers can really get caught up on world news or delve into their lifestyle favourite read on the way.

For those who wish to be better connected, there is an onboard Wi-Fi option for passengers so they can browse the internet, send messages to their friends, or make postings on social media, all while in the air.

It is relatively easy to charge devices, too. Each seat will come equipped with USB ports and power sockets. Your phone, tablet, or laptop will remain powered throughout your journey.

Italian Haute Cuisine in the Sky

One of the highlights for passengers flying ITA Airways Business Class is the food. Italian cuisine is known all over the world for its quality, and the airline really takes that traditional menu onboard using menus created by Michelin-starred chef Giancarlo Morelli.

Chef Morelli’s culinary philosophy concentrates on seasonal ingredients, regional flavors, and some really original presentation. It is an approach that really brings itself out in the in-flight dining experience.

The meal service starts quite soon after takeoff with a welcome drink followed by a multi-course menu designed to show off the very best of Italian gastronomy.

Signature dishes might consist of inventions like veal served with some quite sharp apple sauce, a crispy rice cake coupled with mushrooms, or a guinea fowl made with the citrus from Lake Garda.

Dessert is equally impressive. A really light and delicate citrus and caramel cake will end the meal on a really refined note while showing off the flavors of the season.

Passengers are able to complement these dishes with some really finely selected Italian wines produced by famous vineyards themselves. The airline’s wine list really celebrates the long history of winemaking in Italy, offering everything from very crisp whites to really bold reds.

A Wellness Journey in the Sky

ITA Airways is making passenger well-being its primary focus, transforming long-haul travel itself into something not too different from a wellness experience.

Each Business Class passenger receives an elegantly designed amenity kit that is made out of reusable canvas – a true reflection of the airline’s commitment to sustainability.

Found inside the bag are comforting essentials. These include an eye mask, earplugs, very soft socks, and a dental kit featuring a bamboo toothbrush and top-grade Marvis toothpaste.

But the wellness experience won’t stop there because of a partnership with QC Terme, one of Italy’s very best spa brands.

Passengers get another cosmetics kit stuffed with high-quality skincare items all made by spa specialists themselves to refresh weary travelers right through and after their long flights.

This kit will contain an exfoliating shower gel, a very mild balancing shampoo, a rich hydrating face cream, a very rich body moisturiser, and a specially nourishing hand butter.

A Relaxed Arrival

Even getting off feels much smoother when you’re flying Business Class with ITA Airways.

Upon arrival, passengers are entitled to priority disembarkation, which lets them leave the plane very quickly. Priority baggage delivery means your checked luggage appears on the carousel almost right away.

Those details may not really show themselves at first glance. But on a long journey, they constitute a real difference, making it easier for travelers to arrive at their destination looking fresh and composed rather than in a rush.

Bottom Line

ITA Airways Business Class long-haul will provide a travel experience, really distinctly Italian in style: quite stylish design, truly exceptional food, thoughtful service, and an attentive, watchful eye to the finest details all along the journey.

Travelers seeking the ultimate high-end experience blending very modern technology with the authentic Italian hospitality will find in ITA Airways Business class the journey so enjoyable it might just rival the destination itself.

And if you book through Simply Business Class (SBC), ITA Airways business-class prices can be seen at up to 50% below those of the regular airlines themselves – making this beautiful, transcontinental journey ever so much easier to get to.

Occasionally, the perfect way to start your trip… is Italy itself – even before you actually land.